OUR HISTORY

A Danish family business since 1973

The story of Søstrene Grene starts in 1973 in Aarhus, Denmark’s second-largest city, when the husband and wife team of Knud Cresten Vaupell Olsen and Inger Grene open a store which turns out to be one of a kind.

The couple sets out to create a whole new and wonderful shopping experience that caters to the senses. A place where creative and inquisitive minds can feel right at home.

They call the store Søstrene Grene (in English: The Grene Sisters), but today, the concept is also known as “the wonderful world of Anna and Clara”.

LEARN MORE ABOUT THE HISTORY OF SØSTRENE GRENE

We aspire to touch the hearts of people through a wonderful universe unlike anything the world has ever seen before.

OUR AMBITION

MEET THE GRENE BROTHERS

CEO Mikkel Grene and Creative Director Cresten Grene are the second generation owners of Søstrene Grene.

OUR VALUES

This is what guides us in creating the wonderful world of Anna and Clara

AESTHETICS

We are passionate about incorporating beauty into everything we do, because we believe that being surrounded by high aesthetic quality can bring joy to daily life.

EVER-CHANGING

We make a virtue of being ever-changing, and the frequent variation is what makes our product range so surprising. The ever-changing comes from within – and therefore we value creativity and innovation in an ever-changing world.

JOY

At Søstrene Grene, we aspire to brighten up and make a joyful and positive difference to the lives of everyone who explores the wonderful world of Anna and Clara.

FINDS

Everyone is welcome to explore Søstrene Grene, and we do our utmost to feature wonderful finds at favourable prices that everyone can appreciate. Therefore, a good deal is fundamental to our entire business.

CREATIVITY

Creativity makes life an experience. At Søstrene Grene, we therefore endeavour to inspire our surroundings to be creative.

HYGGE

Hygge is a state of joy, satisfaction and cosiness that is unique to Denmark, where the sisters are from. We therefore take great care to create moments of hygge at Søstrene Grene.